Research Solutions
The IRC has helped marketers with all of these product development and marketing needs.
Product Development
Concept Ideation
Concept Testing
Product Evaluation / Analysis
Defining/Prioritizing Features & Benefits
Measuring Market Potential
Advertising Development
Branding Development
Positioning, Naming, Logo, Tagline, Benefit Statements
Campaign Development
Execution Testing
Signage, Packaging
Brochures, Point-of-Sale Materials
Pricing
Determining Price Elasticity
Testing Alternative Prices
Test Marketing
Measuring Trial & Repeat
Price Testing
Source of Volume (Brands Replaced)
Customer Feedback
Reasons for Purchase
Product Experience, Future Purchase Intent
Channel Development
Where Customer Want to Buy
Distributors/Dealers
Margin Expectations
Introductory Promotion
Advertising Support
Competitive Understanding
Brand Loyalty
Segmentation
Customer Demographics
Customer Satisfaction Measurement
Ongoing Tracking
Measuring, Improving Loyalty
Identifying Customers' Unmet Needs, Opportunities to Improve
Perceptual Mapping - Benefit Importance vs. Perceived Performance
The IRC has helped marketers with all of these product development and marketing needs.
Product Development
Concept Ideation
Concept Testing
Product Evaluation / Analysis
Defining/Prioritizing Features & Benefits
Measuring Market Potential
Advertising Development
Branding Development
Positioning, Naming, Logo, Tagline, Benefit Statements
Campaign Development
Execution Testing
Signage, Packaging
Brochures, Point-of-Sale Materials
Pricing
Determining Price Elasticity
Testing Alternative Prices
Test Marketing
Measuring Trial & Repeat
Price Testing
Source of Volume (Brands Replaced)
Customer Feedback
Reasons for Purchase
Product Experience, Future Purchase Intent
Channel Development
Where Customer Want to Buy
Distributors/Dealers
Margin Expectations
Introductory Promotion
Advertising Support
Competitive Understanding
Brand Loyalty
Segmentation
Customer Demographics
Customer Satisfaction Measurement
Ongoing Tracking
Measuring, Improving Loyalty
Identifying Customers' Unmet Needs, Opportunities to Improve
Perceptual Mapping - Benefit Importance vs. Perceived Performance