Case Study #2 : Wheelchair Power Conversion Kits
Actual Studies, Real Results – Using Marketing Research to Grow Sales and Profits
Due Diligence - Testing consumer acceptance and potential acquisition company
Due Diligence - Testing consumer acceptance and potential acquisition company
Product Category
Consumer Product - motorized wheelchair power conversion kits
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Research Topic
Client was considering the acquisition of a small manufacturer of conversion kits to turn a standard wheelchair into a motorized wheelchair.
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Research Need
Test consumer acceptance and interest in the conversion kits.
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Research Process
Focus Groups in two cities
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Results
The client decided to abort the acquisition, saving a significant investment in the acquisition, marketing, and the possibility of high warranty claims cost. |
Links to Related Case Studies
Consumer - Product Development
Consumer - Product Development
Consumer Focus Groups