Case Study #1 : Advertising Development - Home Security Services
Actual Studies, Real Results – Using Marketing Research to Grow Sales and Profits
Product Category
Home Security Systems
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Research Topic
Home security systems provider looking to improve their television advertising
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Research Need
Explore concepts for TV advertising campaign – theme and potential executions
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Research Process
Focus Groups
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Results
The client developed concepts and (storyboard) executions of new campaign to increase awareness of the threat, but showed non-threatening solutions. |
Links to Related Case Studies
Consumer - Advertising Development
Consumer - Advertising Development
Consumer Focus Groups